Cookie Statement
Last updated: 31st July 2025
EMS Air Ambulance & Medical Repatriation Ltd. and its group companies (referred to as “EMS”, “we” or “us”) use cookies and similar technologies (“Cookies”) on the website ems-ambulance.com (the “Website”).
Below you will find information about what Cookies are, which Cookies we use, and how you can control them.
1. Use of Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to the owners of the site.
2. Cookies We Use
The table below explains the Cookies we use and why.
Essential / Payment Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| CRAFT_CSRF_TOKEN | ems-ambulance.com | Essential | Beveiligingscookie die gebruikt wordt om CSRF-aanvallen te voorkomen. | Token-ID | Session | First-party | No |
| CraftSessionId | ems-ambulance.com | Essential | Houdt een actieve sessie van een gebruiker bij (CMS Craft). | SessielD | Session | First-party | No |
| __stripe_mid | .cookie-script.com | Essential / Payment | Gebruikt door Stripe om fraudepreventie te ondersteunen en betalingen veilig te verwerken. | Gebruikers-ID (pseudoniem) | 1 year | Third-party | Yes |
| __stripe_sid | .cookie-script.com | Essential / Payment | Tijdelijke sessiecookie van Stripe om transacties en betalingsveiligheid te beheren. | SessielD | session | Third-party | Yes |
Functional Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| CookieScriptConsent | ems-ambulance.com | Functional | Slaat de toestemmingsstatus van de gebruiker op voor cookies. | Consent voorkeuren | 9 months 26 days | First-party | No |
| USER_LANGUAGE_PREFERENCE | ems-ambulance.com | Functional | Onthoudt de taalvoorkeur van de gebruiker (bv. en-GB). | Taalinstelling | 1 year | First-party | No |
| customerly_jwt | .cookie-script.com | Functional / Chat | JWT-token van Customerly (live chat tool) om gebruiker te authenticeren. | JWT-token (kan user-ID bevatten) | 1 year | Third-party | Yes |
Statistics Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| FPAU | ems-ambulance.com | Statistics | Wordt gebruikt door Google Analytics/Ads om gebruikers en sessies te onderscheiden. | Gebruikers-ID (pseudoniem) | 3 months | First-party | Yes (tenzij geanonimiseerd) |
| FPID | ems-ambulance.com | Statistics | First-party ID-cookie gebruikt voor meting/attributie (Google Analytics/Ads). | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | First-party | Yes (tenzij geanonimiseerd) |
| FPIDP | tag.ems-ambulance.com | Statistics | Vergelijkbaar met FPID, gekoppeld aan tag-subdomein voor tracking/attributie. | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | Third-party | Yes (tenzij geanonimiseerd) |
| FPLC | ems-ambulance.com | Statistics | Door Google Ads/Analytics gebruikt voor linking tussen sessies en conversies. | Gebruikers-ID (pseudoniem) | 20 hours | First-party | Yes (tenzij geanonimiseerd) |
| MUID | .clarity.ms | Statistics | Microsoft Clarity-cookie om gebruikers en sessies te onderscheiden en gedrag te analyseren. | Gebruikers-ID (pseudoniem) | 1 year | Third-party | Yes |
| _dcid | tag.ems-ambulance.com | Statistics | Cookie om een unieke ID aan een sessie/gebruiker te koppelen voor analyse. | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | Third-party | Yes |
| _ga | .cookie-script.com | Statistics | Google Analytics cookie om unieke gebruikers en sessies te onderscheiden. | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | Third-party | Yes (tenzij volledig geanonimiseerd) |
| _ga | .ems-ambulance.com | Statistics | Zelfde als hierboven, maar ingesteld via het eigen domein. | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | First-party | Yes (tenzij volledig geanonimiseerd) |
| _ga_4EV46E4J21 | .ems-ambulance.com | Statistics | Google Analytics cookie voor sessie- en gebeurtenistracking (property-ID specifiek). | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | First-party | Yes (tenzij volledig geanonimiseerd) |
| _ga_6HZSPS6QTR | .cookie-script.com | Statistics | Google Analytics cookie voor sessie- en gebeurtenistracking (property-ID specifiek). | Gebruikers-ID (pseudoniem) | 1 year 1 month 4 days | Third-party | Yes (tenzij volledig geanonimiseerd) |
| _web_tracker_sid | ems-ambulance.com | Statistics | Houdt een sessie-ID bij voor interne webtracking en analyse. | SessielD | 1 hour | First-party | Yes |
| _web_tracker_uid | ems-ambulance.com | Statistics | Gebruikt om een unieke gebruikers-ID op te slaan voor interne tracking. | Gebruikers-ID (pseudoniem) | 1 year 24 days | First-party | Yes |
| channel_flow | tag.ems-ambulance.com | Statistics | Houdt bij via welk kanaal de gebruiker de site bezoekt (direct/none etc.). | Kanaalbron | 1 year 1 month 4 days | Third-party (subdomein) | Yes |
| channel_flow_first | tag.ems-ambulance.com | Statistics | Registreert het eerste verkeerskanaal van een gebruiker. | Kanaalbron | 1 year 1 month 4 days | Third-party (subdomein) | Yes |
| channel_flow_last | tag.ems-ambulance.com | Statistics | Registreert het laatste verkeerskanaal van een gebruiker. | Kanaalbron | 1 year 1 month 4 days | Third-party (subdomein) | Yes |
| optimum_croQuotationFormVariant | ems-ambulance.com | Statistics | Slaat variant van CRO-test (formulier) op om juiste versie te tonen. | Testvariant-ID | 1 year 1 month 4 days | First-party | Yes |
| optimum_croServicePageHero | ems-ambulance.com | Statistics | Slaat variant van CRO-test (hero-blok) op voor A/B-testen. | Testvariant-ID | Session | First-party | Yes |
| optimum_croQuotationFormVariant | ems-ambulance.com | Statistics | Slaat variant van CRO-test (formulier) op om juiste versie te tonen. | Testvariant-ID | 1 year 1 month 4 days | First-party | Yes |
| optimum_croServicePageHero | ems-ambulance.com | Statistics | Slaat variant van CRO-test (hero-blok) op voor A/B-testen. | Testvariant-ID | Session | First-party | Yes |
Marketing Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| DSID | .doubleclick.net | Marketing | Gebruikt door Google/DoubleClick om een ingelogde gebruiker te identificeren en advertenties te personaliseren. | Gebruikers-ID, mogelijk IP | 10 days | Third-party | Yes |
| IDE | .doubleclick.net | Marketing | Gebruikt door Google DoubleClick om advertenties te personaliseren en prestaties te meten. | Gebruikers-ID, IP, device info | 1 year 24 days | Third-party | Yes |
| MSPTC | .bing.com | Marketing | Microsoft Ads-trackingcookie om gebruikers te volgen en advertentieprestaties te meten. | Gebruikers-ID (pseudoniem) | 54 days | Third-party | Yes |
| MUID | .bing.com | Marketing | Wordt gebruikt door Microsoft (Bing Ads/Clarity) om gebruikers te volgen en gedrag te analyseren. | Gebruikers-ID (pseudoniem) | 1 year 24 days | Third-party | Yes |
| _fbp | .cookie-script.com | Marketing | Facebook Pixel cookie om gebruikers te volgen en advertenties te personaliseren. | Gebruikers-ID, IP, browserinfo | 3 months | Third-party | Yes |
| _fbp | .ems-ambulance.com | Marketing | Zelfde als hierboven, maar ingesteld via het eigen domein. | Gebruikers-ID, IP, browserinfo | 3 months | First-party | Yes |
| _gcl_au | .cookie-script.com | Marketing | Gebruikt door Google Ads om conversies te meten en advertentiecampagnes te optimaliseren. | Klik-ID (GCLID), pseudoniem | 3 months | Third-party | Yes |
| _gcl_au | .ems-ambulance.com | Marketing | Zelfde als hierboven, maar via het eigen domein ingesteld. | Klik-ID (GCLID), pseudoniem | 3 months | First-party | Yes |
| _gcl_gs | .cookie-script.com | Marketing | Google Ads cookie voor sessie-tracking en conversiemeting. | Klik-ID (GCLID), sessiegegevens | 3 monhts | Third-party | Yes |
| _uetsid | .ems-ambulance.com | Marketing | Microsoft Ads (UET) sessiecookie om advertentieprestaties te volgen. | Sessie-ID, pseudoniem | 20 hours | First-party | Yes |
| _uetvid | .ems-ambulance.com | Marketing | Microsoft Ads (UET) cookie om een unieke gebruiker-ID op te slaan voor tracking. | Gebruikers-ID (pseudoniem) | 1 year 24 days | First-party | Yes |
| ar_debug | .doubleclick.net | Marketing | Google DoubleClick debug-cookie gebruikt voor advertenties en tests. | Geen of beperkte debug-info | 1 month | Third-party | Yes |
| gclid_info | .cookie-script.com | Marketing | Houdt Google Click Identifier (GCLID) vast voor conversiemeting. | GCLID (pseudoniem) | 1 month | Third-party | Yes |
| ANONCHK | .c.clarity.ms | Marketing | Stores session ID & verifies ad clicks | Session ID | 10 minutes | Third-party | Yes |
| SRM_B | .c.bing.com | Marketing/Performance | Unique visitor ID for Microsoft Ads | User ID | 1 year 24 days | Third-party | Yes |
Analytics Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| _web_tracker_uid | .ems-ambulance.com | Analytics | Tracks user sessions | Possibly anonymized user ID | 1 year 24 days | First-party | Yes |
| _web_tracker_sid | .ems-ambulance.com | Analytics | Tracks user sessions | Possibly anonymized user ID | 1 hour | First-party | Yes |
| CLID | www.clarity.ms | Analytics | Microsoft Clarity visitor tracking & analysis | Interaction data, pages visited | 1 year | Third-party | Yes |
| _clsk | .ems-ambulance.com | Analytics | Consolidates pageviews into a single session | Session data | 1 day | First-party | Yes |
| MR | .c.bing.com | Analytics | Collects user info for analytics | User data | 7 days | Third-party | Yes |
| SM | .c.clarity.ms | Analytics | Synchronizes MUID across Microsoft domains | MUID | Session | Third-party | Yes |
| _cltk | ems-ambulance.com | Analytics | Session tracking | Session ID | Session | First-party | Yes |
Security Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| rc::a | recaptcha.net | Security | Google reCAPTCHA bot protection | None | Session/never | Third-party | No |
| rc::c | recaptcha.net | Security | Google reCAPTCHA bot protection | None | Session | Third-party | No |
Other Cookie name | Provider / Domain | Category (e.g. Functional, Statistics, Marketing) | Purpose | Personal data processed (if any) | Expiration / Retention period | First‑party or Third‑party | Consent needed? (Yes/No) |
| _gcl_ls | ems-ambulance.com | Other | Google Ads session info | None | Never | First-party | No |
| lastExternalReferrer | ems-ambulance.com | Other | Tracks last referrer | None | Never | First-party | No |
| topicsLastReferenceTime | ems-ambulance.com | Other | Tracks last topic reference | None | Never | First-party | No |
| _uetsid_exp | ems-ambulance.com | Other | Expiration tracking for Bing Ads | None | Never | First-party | No |
| _uetvid_exp | ems-ambulance.com | Other | Expiration tracking for Bing Ads | None | Never | First-party | No |
| lastExternalReferrerTime | ems-ambulance.com | Other | Tracks last referrer timestamp | None | Never | First-party | No |
3. Managing Cookie Settings
You can set your cookie preferences by using our cookie consent banner when you first visit the Website. Essential Cookies (strictly necessary Cookies) are always active, as they are required for the Website to function.
If we introduce non-essential Cookies in the future, you will have the option to accept or decline these through the cookie consent banner. You can change your preferences at any time by adjusting your browser settings or using the “Cookie Settings” link at the bottom of the Website.
4. Questions or Concerns
If you have questions or comments about our Cookie Statement, contact us at [email protected].
For information about how we process personal data, please refer to our Privacy Statement.
